Doug Ross
My approach to an assignment is to do a thorough reading of the copy, and re-read looking for themes and subtext. all good writing has imagery woven into it on the surface or underneath.
I try to create images that convey the idea without uneccessary details. I minimize everything as much as possible, to get at the essence of the thing. What makes a person look like a person, a car like a car - not any particular make and model of car, just a car, the idea of a car, what you might see in a dream, when you are not using your eyes.
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Doug Ross client list includes:
Atlantic Monthly, Arthritis Foundation, Bank of Montreal, Bloomberg, Boston Globe, BusinessWeek, Conde Nast Traveller, Fannie Mae Foundation, Fidelity, Forbes, Glaxo SMith Klein, IBM, Inc., MacWorld, McGraw-Hill, Money, MSN Online, National Post, New York Times, National Geographic, Outside, Parents, PCWorld, Peachpit Press, Popular Science, Prentice Hall, Random House, Red Herring, Royal Bank of Canada, Seagate, Sun, TIAA CREF, Time Inc., TRowe Price, Wall St Journal, Young & Rubicam
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